VCA Design & Production
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Name;
Zixuan He
Course;
Bachelor of Design (Graphic Design & Performance Design)
Discipline;
Graphic Design
Redesigned Myki cards for Myki X Chinatown Melbourne collaboration, in muted blue tones with beige and sienna illustrative maps.

Branding, A collaboration between Myki and Chinatown

For the collaboration between the brands Myki and Chinatown, I maintained Myki's original visual system and designed a set of items that will be released over a three-month campaign.

Mock-up of a white takeaway coffee cup with black lid featuring Coffee For Change branding. The dark green sleeve includes the Coffee For Change name and an abstract ribbon motif in pale beige.

Branding: For Change Co.

New logo for For Change Co.

Street poster mock-ups for Odd Sock Shop, alternating between abstract shapes, the brand's wordmark, and a photo of a woman in colourful socks and an orange dress.

Graphic Design: Odd Sock Shop

Dust jacket design for 'A Very Short Introduction to Agriculture' with modern sans-serif typography on green and white gradient on a white background.

Graphic Design: Book Series

Screenshot of Facebook cover for 'Capstone Celebration' featuring 'designX' text on abstract, map-like blue background.

Graphic Design: DesignX

Book spread mock-up with layered serif black typography on left, and photo of neon signs in rainy Asian city on right.

Graphic Design: Photography and layout

Mock-up of a white takeaway coffee cup with black lid featuring Coffee For Change branding. The dark green sleeve includes the Coffee For Change name and an abstract ribbon motif in pale beige.

He Zixuan graduated from the University of Melbourne in 2023 with a bachelor's degree in design, majoring in graphic design and minoring in performance design.

Her design philosophy is to reject uniformity and seek innovation in eccentricity. Her passion for design keeps her focused on developing new ideas and communicating messages in unique and compelling ways.

Mock-up of a white takeaway coffee cup with black lid featuring Coffee For Change branding. The dark green sleeve includes the Coffee For Change name and an abstract ribbon motif in pale beige.