VCA Design & Production
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Zhuzhu Xie
Bachelor of Design (Graphic Design & Performance Design)
Graphic Design / Civil System
Quartet of poster designs against a taupe concrete wall, featuring black and grey jellyfish silhouettes and magenta and teal typography.

Poster Design: Land of Nostalgia

Film screen capture featuring a woman wearing VR goggles and robes in an overgrown forest, with a subtitle reading 'Humans play fixed social roles'.

Film Production: Land of Nostalgia

Vivarium Festival poster mock-up with metallic glass flower, rainbow colors, distorted typography, and festival details on a black background against a graffiti-covered urban wall.

Rebrand: Vivarium Festival

Poster design

Book spread design with layered Chinese characters on a white background and a collage-style layout of blurred photographs.

Book Design: Film to Book

Book spread design with experimental black and white photographs of oak leaves and raindrops.

Book Design: Film to Book

Trio of wide-format macro photographs: orange liquid against a black and white image of farm crops.

Film and Performance Production: 66%

Mocked-up Soygurt yogurt cartons with brown Kraft paper stock, fruit images in frames shaped like the corresponding fruit flavor and accent text in matching colours. Sides of cartons display nutritional info, ingredients, and health benefits.

Branding: Soygurt

Packaging design


Zhuzhu Xie is a graduate with a background in graphic design and civil engineering. Her work embodies a fusion of these disciplines, offering an interdisciplinary perspective on art and design.

She reflects on the ramifications of global capitalism, imagining both utopian and dystopian future worlds. She adopts spatial narratives and world-building, seen through a 'more than human' lens, and uses film and installation to challenge norms and expand the boundaries of art and technology, sparking conversations about the complexities of our globalised world.