Yu Li is a graphic designer and illustrator based in Melbourne. She is passionate and curious about art and design, drawing inspiration from various fields. She is interested in observing and exploring the patterns in the world, expressing unique insights of her own. 

She excels in using abstract and critical thinking to convey creative design concepts through precise graphic language and typography. Her keen empathy allows her to convey subtle emotions, creating resonance with the audience. She has the ability to efficiently manage and organize her work and life and diligently complete her tasks in their best possible state.

Throughout three years of study in the Performance Design major, the distinct disciplines of Sound, Light, the Figure and Space in Performance are examined in detail through separate core subjects.

The culmination of this program is the capstone subject Performance Design Studio, in which students combine these scenographic elements holistically in response to a play text. These capstone projects demonstrate their ability to utilise design as a dramaturgical tool, with these skills being both valuable and transferrable across the wide variety of design disciplines that students will pursue upon completion.

The graphic design major provides students with practical and conceptual skills to undertake professional graphic design work.

Graphic designers work within print and digital based mediums to present information in ways that are both memorable and accessible. They are visual communicators—assembling illustrations, typography, images and motion graphics to create a piece of design.

Bachelor of Design (Graphic Design & Performance Design)

Graphic Design

A book designed to visually interpret and capture the emotion of Robert Frost's poem, 'Acquainted with the Night'. The illustrations and layout are designed to stimulate the imagination of the readers and enable an understanding of the poem.

Poster Design: Refresh of SONY’s colour branding with waterproof MP3

The dark blue colour responds to Sony's design principles of vision, integrity, and empathy. It also reminds the audience of the sea and water, which are sources of life. I intended to underline the concepts of nature and humanism by using this colour.

Publication Design for Oxford's 'Very Short Introduction' Series

The concept of my book series design is 'Brilliant. Sharp. Inspiring'. Simple contrasting color palettes are used to create brilliant and vibrant illustrations with sharp and rough edges, and abstract illustrations of the subject matter.

Artwork: Colour to continue had to occur in space

I intended to present my paintings in a three-dimensional space and use perspective to enhance their impact. Each of the cubes can be a small opening three-dimensional space of colour. The extensibility of the colour surfaces is highlighted and it gives the audience room for imagination.

This artwork is based on Donald Judd’s quote, 'Colour to continue had to occur in space'

Wayfinding Pictograms: Buxton Contemporary

The design concept for this branding stems from the gallery’s logo, as well as the nature and history of the museum itself.

The alignment of the wayfinding pictograms is based on the current branding guidelines for Buxton Contemporary