VCA Design & Production
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Name;
Yilin Wen
Course;
Bachelor of Design (Graphic Design & Performance Design)
Discipline;
Graphic Design
Abstract art installation with illuminated plastic tubs, multicoloured LED light panels and tangled wires on a black background.

Data visualisations: Oceans, The Silent Killer

A series of data visualisations based on ghost fishing gear entanglement data, including 3D installations, illustrations and posters

Mock-up book covers against a pale turquoise background, in black, orange, green, magenta, and blue, with minimalist sweeping lines, watercolor-esque graphics, and white serif text titles in the top right corner.

Cover Design for the 'Very Short Introductions' series

Redesigned covers for the 'Very Short Introduction' book series. The covers are based on the concept of 'fusion', showing the collision of knowledge and emotions.

Redesigned Ayam Coconut Milk can graphic featuring a red anthropomorphic coconut with a surfboard, and other playful beach-themed graphics surrounding health information.

Rebranding AYAM

Given the broad customer base for coconut milk, I have created numerous adorable cartoon illustrations as brand mascots. I have retained AYAM's original retro colour palette to appeal to a diverse audience.

Triptych of ink painting graphics depicting Chinese gardens and pagodas, each in a dominant colour (blue, green, and black), with 'West Lake' in Chinese calligraphy and English.

Rebranding West Lake

Redesigned logo for the traditional Chinese garden West Lake. I created a text-based logo and a series of Chinese ink painting-style illustrations for posters, bookmarks, clothes, books and other applications

Dust jacket design for 'My Dream & Chinese Myth' by James Gleeson, featuring a cobalt blue background with abstract black, gold, and white spatter artwork.

Cover Design: My Dream

The cover was inspired by James Gleeson's artwork, 'Falling Down'. The cover design combines my dreams with traditional Chinese mythological elements to recreate the visual effect of his work 'Falling Down'.

rio of St Kilda Festival posters against a wall mock-up, each with gradient backgrounds in blue-green, pink-lilac-yellow, or grey-yellow, depicting bohemian women dancing, drumming, and singing.

Rebranding St Kilda Festival

I rebranded the visual identity of the St. Kilda Festival, which is a multicultural and inclusive event. Since the festival is a platform for artists of different races to showcase their talents, I thought that these brilliant artists from different backgrounds would be a great theme for the brand.

Triptych of ink painting graphics depicting Chinese gardens and pagodas, each in a dominant colour (blue, green, and black), with 'West Lake' in Chinese calligraphy and English.

I am a recent graduate from the University of Melbourne, majoring in Graphic Design. My specialties include painting a variety of styles in illustrations, customizing distinctive logos for clients, and creating art installations with unique styles.

With a deep passion for my profession, I believe that the pursuit of art is my greatest ambition. As I step into the post-graduation phase, my commitment remains unwavering in contributing to the art and design industry. I am dedicated to continuous growth in my post-graduation journey to create more impactful work.

Triptych of ink painting graphics depicting Chinese gardens and pagodas, each in a dominant colour (blue, green, and black), with 'West Lake' in Chinese calligraphy and English.