VCA Design & Production
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Name;
Letian Zhang
Course;
Bachelor of Design (Graphic Design & Performance Design)
Discipline;
Graphic Design
Posters for HEYTEA x BALENCIAGA displayed on a wall, featuring stylised characters in fashionable clothes drinking tea, with slogans "STAY INSPIRED" and "LIVE JOY".

Branding: HeyTea X Balenciaga – Poster Design

Campaign poster - Set 1

Trio of posters for a HEYTEA x BALENCIAGA collaboration, with stylised characters drinking tea and wearing fashionable clothing.

Branding: HeyTea X Balenciaga – Poster Design

Campaign poster - Set 2

A black and white poster design for HeyTea in a bus shelter, with gigantic takeaway cup surrounded by blackberries in front of a lake, and purple and green accents

Branding: HeyTea X Balenciaga – Drink Poster

HeyTea X Balenciaga drink poster advertisement

 White leather keyring with stylised male character in black cap and red top drinking tea.

Branding: HeyTea X Balenciaga – Key Ring

HeyTea X Balenciaga key ring mockup

Menu design for HeyTea X Balenciaga in the visual style of a receipt

Branding: HeyTea X Balenciaga – Exclusive Menu

HeyTea X Balenciaga exclusive menu design

Takeaway cup design for HeyTea X Balenciaga, with a grey background and minimalist black text

Branding: HeyTea X Balenciaga – Exclusive Cup

HeyTea X Balenciaga Exclusive Cup Mockup

Takeaway cup design for HeyTea X Balenciaga, with a grey background and minimalist black text

Having graduated from the University of Melbourne with a strong passion for fashion, my graphic design journey draws heavy inspiration from the dynamic fashion industry. My projects exemplify a seamless integration of streetwear and high-fashion elements within graphic design, pushing the boundaries of convention.

This fusion gives birth to visually captivating and culturally relevant narratives that extend beyond the canvas. Echoing the words of Yves Saint Laurent, 'Fashion fades, style is eternal', my design ethos strives to transcend fleeting trends and embody a style that is both impactful and enduring.

Takeaway cup design for HeyTea X Balenciaga, with a grey background and minimalist black text