VCA Design & Production
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Name;
Kelly Gong
Course;
Bachelor of Design (Graphic Design & Performance Design)
Discipline;
Graphic Design / User Experience Design
App UI design screenshots in cornflower blue, coral, and mustard yellow, with cartoonish lettering and 'to-do list', bursting from an iPhone screen, encircled by 'Rescue Me' and cartoon characters.

App Design: Rescue

Gamified Habit Formation App: Core screens of the interactive Figma prototype. Users adopt a sick virtual pet and heal it through being productive.

Trifold marketing brochures in design, cornflower blue and coral, on a cobalt background with hand-drawn characters and illustrations.

App Design: Rescue

Merchandise design and marketing campaign

Redesigned Myki visual identity for Chinese New Year featuring vermillion and neon green gradient box, black flame graphics, and a reimagined red Myki card.

Rebranding Myki x PTV: The Year of the Dragon

Packaging and gift card design

Poster image orange background black chinese symbols

Rebranding Myki x PTV: The Year of the Dragon

After Effects 2D animation and content marketing

Animation screenshot showing grey mountains with abstract red and green paint drips, stylised deep blue ocean, orange sky, and bilingual text 'Mountains' in Chinese and English.

3D Animation: ShanshuiCinema4D and Premiere Pro animation.

A 3D recreation of 'Thousand Miles of Mountains and Rivers (千里江山圖)'

Street poster for Vivarium Festival on grey concrete wall, featuring fluorescent green with futuristic typography and the brand name in 3D black treatment.

Rebranding: Vivarium Festival

Banner design

Mock-up for the Vivarium website featuring neon green typography and graphic elements against a black background.

Rebranding: Vivarium Festival

Website design

Book covers on blue background with wireframe-style 2.5D illustrations, alternating black and ivory backgrounds, color blocked sections, and titles and authors' names.

Publication Series Design: Oxford's ''Very Short Introductions''

A series of covers redesigned with 2.5D wireframe graphics

Collateral for For Change Co. café featuring a blue tote bag, latte cup with Kraft-paper sleeve, textured paper menu, and 8-bit style typography with a light switch-shaped 'O' in the wordmark.

Rebranding: For Change Co. cafe

Package design, NGO rebranding. The light switch logo symbolises the brand name.

Minimalist album cover with stark red background, black typography. The title features an experimental radial blur effect.

Branding: Pale Waves 'My Mind Makes Noises'

Type design, album cover design. A typeface named Circuit is developed and used in the album cover

Mock-up for the Vivarium website featuring neon green typography and graphic elements against a black background.

Kelly Gong is Bachelor of Design graduate from the University of Melbourne. Majoring in UX and Graphic Design, she enjoys finding overlaps between contrasting fields to develop playful and innovative solutions.

Kelly's design style is vibrant and versatile, consisting of bright colours, flat graphics and flexible elements. She specializes in branding, UI/UX and product design - but is also proficient in 3D.

Driven by her passion for interdisciplinary practices, Kelly forges a unique design ethos. She integrates multicultural perspectives to craft more engaging and user-friendly designs, while aiming to create highly functional works that wield positive local and global influences.

Website;

https://www.behance.net/gongyuerkebabc

Mock-up for the Vivarium website featuring neon green typography and graphic elements against a black background.