VCA Design & Production
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Name;
Jocelyn Sim
Course;
Bachelor of Design (Graphic Design & Performance Design)
Discipline;
Graphic Design / UX UI
Water-like typography spelling out 'VIVARIUM FESTIVAL' against a black background.

Vivarium Festival - Branding and UX UI

Centered around the 2022 theme ‘The air and steel in constant emulation’, Vivarium Festival aims to bring together various artistic mediums with the intricate interaction of the contemporary natural and artificial worlds as their central theme. The festival consists of a series of concerts, performances, exhibitions, and conversations that explore numerous points where the organic and the technological intersect. Likewise, this branding project intends to explore the same intersection of organic and technological, of air and of steel.

Website mock-up featuring the Vivarium Festival in liquid-style typography, emphasizing modern graphic design.

Vivarium Festival - Branding and UX UI

Web Mockup

Illuminated bus stop advert for the Vivarium Festival with a liquid text effect.

Vivarium Festival

Poster Billboard Design

Billboard featuring four colorful headphones with the letters 'SONY' behind each set.

SONY Colour Refresh

Colour Refresh for Sony's 75th anniversary - based on Playstation colours

Abstract 3D heart sculpture with a metallic texture on a plain background.

'Heart of Hearing' - Data Manifestation

A play on the phrase 'Hard of Hearing', this manifestation, 'Heart of Hearing' takes a closer look at the non-auditory effects of noise pollution, particularly on cardiovascular morbidity. Each distortion represents the level by which the world is affected by increasing noise pollution.

Artistic watercolor renditions of window views contrasting urban and pastoral scenes.

The View From Here - Book

The View From Here is a series of paintings that document the colour journey of windows through time and space.

Vibrant book cover for 'Dada & Surrealism' with bold, modern graphics.

Oxford Series Redesign

The revitalized "A Very Short Introduction" series will continue to honor its commitment to affordability while adopting a modern aesthetic that attracts readers to pick up these books on impulse. This redesign aims to cater to the inherent curiosity of a broad readership, ensuring that the series remains a trusted source of accessible knowledge and enjoyment.

A pile of books with pink covers titled 'The History of Time' in a clean layout.

Oxford Series Redesign

The revitalized "A Very Short Introduction" series will continue to honor its commitment to affordability while adopting a modern aesthetic that attracts readers to pick up these books on impulse. This redesign aims to cater to the inherent curiosity of a broad readership, ensuring that the series remains a trusted source of accessible knowledge and enjoyment.

Claymation image of a desert scene with a whimsical moustached bunny character and cacti.

Concept Design - Miffy's Misadventures

Presenting an unconventional departure from the brand’s established philosophy, this concept adopts a tongue-in- cheek twist on the popular children’s book and cartoon series ‘Miffy’s Adventures: Big and Small’. Taking a satirical approach to the commonly asked question: ‘What do you want to be when you grow up?’, this 6-character blind box series “Miffy’s Misadventures: When Dreams Get Derailed” embarks on a darkly comedic trajectory, capturing Miffy in wildly unexpected pathways and whacky controversial occupations.

Claymation image of four rabbit characters with distinct accessories and expressions.

Concept Design - Miffy's Misadventures

Presenting an unconventional departure from the brand’s established philosophy, this concept adopts a tongue-in- cheek twist on the popular children’s book and cartoon series ‘Miffy’s Adventures: Big and Small’. Taking a satirical approach to the commonly asked question: ‘What do you want to be when you grow up?’, this 6-character blind box series “Miffy’s Misadventures: When Dreams Get Derailed” embarks on a darkly comedic trajectory, capturing Miffy in wildly unexpected pathways and whacky controversial occupations.

Illuminated bus stop advert for the Vivarium Festival with a liquid text effect.

Jocelyn graduated with a Bachelor of Design from the University of Melbourne, majoring in Graphic Design.

www.jocelynsimdesign.com;

Website

Illuminated bus stop advert for the Vivarium Festival with a liquid text effect.