VCA Design & Production
Victorian College of the Arts

We acknowledge and pay respect to the Traditional Owners of the lands upon which our campuses are situated, the people of the Boon Wurrung and Woi Wurrung, who have created art, made music and told their stories here for thousands of generations.

Made possible by a VCA Foundation Engagement Grant
Site Credits: Bien Studio, Allan Pooley, John Ford, Lisa Mibus.

The logo for Melbourne University

Faculty of Fine Arts and Music
The University of Melbourne (Australian University)
PRV12150 / CRICOS 00116K

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Name;
Eden McLean
Course;
Bachelor of Design (Graphic Design & Performance Design)
Discipline;
Graphic Design / Performance Design
Hand holding a cartoon cat sticker with heart design.

Self-initiated Project: JOY the Cat

Promotional image for JOY the Cat ft. JOY the Cat, 6cm logo sticker

Two people with colourful hair and bold eyeliner wearing heart designs on white tees.

Self-initiated Project: JOY the Cat

Promotional photo taken for JOY the Cat featuring the front and back design of the Ribcage T-shirt

Person leaning against a wall holding a cat plushie with a heart eye.

Self-initiated Project: JOY the Cat

Promotional photo taken for JOY the Cat featuring the 'Pocket Friend' T-shirt & 'JOY Skull' plush

Red-haired person sitting with a plush cat toy against a concrete backdrop.

Self-initiated Project: JOY the Cat

Promotional photo taken for JOY the Cat featuring the 'Patchwork' T-shirt & 'JOY Skull' plush

Three people on stairs with cat plushies, cat logo above.

Self-initiated Project: JOY the Cat

Group shot of all JOY the Cat apparel

Eyeshadow palette with cartoon cat cover and colourful shades.

Self-initiated Project: JOY the Cat

Mockup of hypothetical JOY the Cat x Colourpop makeup collection

Collection of cat-shaped resin figures in multiple colours.

Self-initiated Project: JOY the Cat

All colour variants of the JOY the Cat 'JOY SKULLS' blind box collection

Branded boxes with cat figures atop on white surface

Self-initiated Project: JOY the Cat

All colour variants of the JOY the Cat 'JOY SKULLS' blind box collection + packaging

Cat figure in a plastic bag with branded boxes behind.

Self-initiated Project: JOY the Cat

Extra rare 'Diamond JOY' variants of the JOY the Cat 'JOY SKULLS' blind box collection

Illustration of a winking cat with a heart on a blue background.

Self-initiated Project: Meet JOY the Cat!

JOY the Cat social media tile (designed at Instagram aspect ratio)

Red-haired person sitting with a plush cat toy against a concrete backdrop.

Eden McLean is a graphic designer, artist, and costume designer based in Naarm (Melbourne).

Drawing inspiration from her favorite cartoons, video games, and artists, with a significant aesthetic influence from the work of Mori Chack and Tim Burton, much of her graphic design work aims to incorporate these nostalgic, cartoony aesthetics with a subtle touch of cynicism and humor, critiquing current hyper-consumerist culture. This can be most notably observed in her brand, JOY the Cat – a project she plans to further develop in the near future.

Email;
edenevangelinemac@gmail.com
Hand holding a cartoon cat sticker with heart design.
Two people with colourful hair and bold eyeliner wearing heart designs on white tees.
Person leaning against a wall holding a cat plushie with a heart eye.
Red-haired person sitting with a plush cat toy against a concrete backdrop.
Three people on stairs with cat plushies, cat logo above.
Eyeshadow palette with cartoon cat cover and colourful shades.
Collection of cat-shaped resin figures in multiple colours.
Branded boxes with cat figures atop on white surface
Cat figure in a plastic bag with branded boxes behind.
Illustration of a winking cat with a heart on a blue background.

Self-initiated Project: JOY the Cat

Promotional image for JOY the Cat ft. JOY the Cat, 6cm logo sticker

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Red-haired person sitting with a plush cat toy against a concrete backdrop.